CRO
Conversion Rate Optimization
Do you have a strategy for each step in the customer acquisition and sales funnel process both pre and post purchase?
Do you have a strategy for each step in the customer acquisition and sales funnel process both pre and post purchase?
Sales funnels are an essential part of any business that wants to make money. By understanding the journey that potential customers go through on the way to purchase, businesses can better cater to their needs and make the sale. There are generally 6 steps to a sales funnel, and three sections known as the top, middle, and bottom of the funnel.
Capture attention
Build engagement
Compare solutions
Make decision
Complete purchase
Build advocates
The first stage of the sales funnel is known as the "attention" stage, where a brand catches the eye of new audience members. This can be accomplished through various marketing content, such as blog posts, social media posts, and even paid advertisements.
In order to create a deeper relationship with their prospects, it is important for brands to become more actively involved in learning about their goals and problems. By doing this, brands can provide preliminary solutions and allow their prospects to experience "quick wins." This helps to engage prospects more, as they feel that the brand is truly invested in helping them reach their goals.
Consumers who reach the third stage of the sales funnel have become convinced that they do have a problem that needs solving. They may have done their own research or spoken to friends and family about their options. At this point, the brand needs to showcase how their premium offering can be of service.
By the time a prospect reaches the action stage, they should have a good idea of what your company offers and how it can benefit them. However, they will still need more information to make a final decision. By providing prospects with detailed information about your pricing and packaging options, you can help them to make an informed decision.
At the final stage of the sales funnel, prospects have made up their minds about whether or not to purchase the brand's premium product or service. Those who have decided to purchase will need to be convinced of the value of the offer, while those who have decided not to purchase will need to be shown the downsides of their decision.
(the forgotten step!)
Driven by people who have a personal connection to your brand. Advocates are motivated by their own satisfaction with your products or services, rather than by monetary compensation. This makes them more trustworthy and credible to potential customers.