The outdoor advertising market is growing rapidly, and digital billboards are playing an increasingly important role. Digital billboards offer a number of advantages over traditional billboards, including the ability to target specific audiences, change content quickly and easily. In addition, digital billboards are often located in high-traffic areas, making them difficult to ignore.
Digital billboards are a type of Out-of-Home (OOH) advertising that uses digital display boards to show content. They are usually placed in high traffic areas such as on highways, in commercial districts, or near public transit hubs. Unlike traditional billboards, which can only display one ad at a time, digital billboards can rotate through a variety of ads.
Traditional billboards can be a costly investment, with rates running upwards of $2000 per month in some markets. Digital billboards offer a more affordable option, allowing you to get your message out for as little as $10 per day. Impressions per 1,000 vary by location, but you can expect to pay around $5 per thousand impressions. With digital billboards, you also have the flexibility to change your message as often as you like, making them an ideal choice for businesses that want to keep their advertising fresh and engaging.