Known as "over-the-top advertising", reach your customers via internet services rather than cable tv. Target users who have interacted with your website or visited your location who use Amazon Fire TV, Hulu, Amazon Prime, YouTube TV and most Ad-Based video on demand.
OTT advertising is a form of digital advertising that is delivered directly to viewers across any OTT platform—which includes those un-skippable commercials during Hulu shows and videos on Youtube. These are specific users who've already interacted with your business. OTT advertising can be a very effective way to reach your target audience because you know that they are already interested in what you have to offer.
OTT platforms offer a variety of targeting options that allow you to deliver your ad to the people who are most likely to be interested in it. For example, you can target by demographic factors such as age, gender, and location. You can also target by interests, which allows you to reach people who have expressed an interest in topics related to your business. If you're looking for a way to reach your target audience with an engaging message, OTT advertising is worth considering.
Target specific platforms
Demographic targeting
Gender-based targeting
Device-specific ads
Complete targeting options by app, age, gender & device.
Only spend your marketing dollars on customers who already know you and your services. Target your ads specifically to the types of consumers who are most likely to be interested in your product or service. That means no more wasted ad dollars on audiences who will never convert. Additionally, OTT ads are non-skippable, which means that viewers will actually see your ad before they start watching their favorite show. And because OTT platforms are interactive, you can even include calls to action that encourage viewers to take some type of immediate action, such as visiting your website or making a purchase.
100% view rate
Reach engaged users
Call-to-action ready