Create a digital search strategy that works together with all your advertising to maximize your ad spend. Pay per click advertising has changed drastically the past couple of years, strategies are powered by artificial intelligence and have many more targeting options than before. Take full advantage of these new features on your new campaigns!
Pay-per-click (PPC) is an effective way to reach potential customers who are already interested in what you have to offer. With PPC, businesses can pay to have their ads shown to prospective customers who are searching for relevant keywords. This type of marketing allows you to effectively buy your way to the top of search engine results pages.
92% Market Share
Google is the top consumer search engine in the world. When consumers are looking for information online, they are far more likely to turn to Google than any other search engine. Given Google's dominant position, businesses need to make sure that their websites are optimized for Google searches if they want to be visible to potential customers.
3% Market Share
While Google may be the most popular search engine, Bing is actually a more affordable option for businesses looking to advertise online. Because Bing powers most of Yahoo and Microsoft's search functions, it has a significant reach. Bing can actually be significantly cheaper per ad click. This makes it an attractive option for businesses looking to get the most bang for their buck.
If you're looking for a way to reach new audiences and build brand awareness, native advertising can be an effective solution. Your ads will be delivered alongside premium content and mobile experiences from partners such as ESPN, ABC News, AOL and more. With sophisticated targeting capabilities, you can be sure that your ads will be seen by the right people. With native advertising, you'll have the opportunity to connect with potential customers in a way that feels natural and unobtrusive.